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Party Gaming Eranings Devastated by World Cup

The July 07, 2023, By Bernard Lamothe

Party Gaming revealed its quarterly results today, and is far from pleased over the earnings over these past three months. The company’s poker division has underperformed, making 13% less than expected. This loss is attributed largely to the year’s World Cup Games.

“The adverse impact of the World Cup on our non-sports betting verticals was slightly greater than expected," says Chief Executive Jim Ryan.

In simple words, it seems that most poker players were too busy watching football than playing poker. Although many online casino operators tried to offer World Cup promotions and special casino bonuses, it seemed nothing could tear the players away from their television screens. .

Party Gaming reported that although its sports betting division has gained steadily, the influx of sports gamblers that the World Cup should have spawned never materialized, and the company had no way to make up its poker room financial losses. .

Despite Party Gaming’s best efforts to push its sports betting division on clients, it was still unable to meet their goals. Even with an exhaustive range of World Cup themed games, promotions, bonuses and more, Party Gaming continued to lose to its bigger completion, Bwin and Bodog. .

Party Gaming is hopeful that it will be able to compensate for the loss with its entrance into France’s online gambling market, which took place on July 1st. The French market is notoriously lucrative, and Party Gaming got in early enough to take advantage of the opportunity.

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