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Palm Casino Tones Down Smell

The July 13, 2023, By Jerry K. Polak

Ever since it shot to fame as the setting of the MTV reality show “The Real World,” the Palms Casinos has enjoyed a reputation as the young sexy, hipster casino in Las Vegas, catering to the glitterati.

It has used everything it can to stay in the public eye since the show aired, including celebrity patrons, trendy nightclubs, a new concert venue, a recording studio. Most recently it even tried on the earthy, leathery scent of a grandfather’s cologne. It seems that the Palms has tried to copy one of the long standing practices of pumping scented air at the casinos though the air vents. It’s commercialized aromatherapy aimed at making people want to stay longer, spend more money and come back soon to spend even more.
br /> The palms scent certainly did that, with the teakwood scent leaving a lasting impression on many patrons, only that the impression was highly negative. .
br /> “The place literally stinks. I’d almost rather smell the smoke,” one tourist noted in his online review. .
br /> George Maloof, owner of the Palms, has never been a fan of using fragrances in his resorts. He said he has “a sensitive nose” that even makes him averse to garlic. He previously tried a fragrance on part of the casino floor when the Palms opened in 2001, but quickly axed it. .
br /> “I said, ‘Do we have to do it just because everyone else is doing it?’ ”.
br /> It’s a trend that started in 1990 with Steve Wynn’s Mirage when Los Angeles-based AromaSys pumped a Polynesian scent through the the property’s vents. In the case of Las Vegas casinos, the fragrances are often used to mask the odor of stale cigarette smoke or sweaty travelers, or “malodors” in scent marketing company lingo. .
br /> Unfortunately for the Palms, its teakwood apparently turned out to be a malodor too. .
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